“Rom-Com Queen” Choi Kang Hee and “Prince of Ratings” Joo Won as a couple sparked off the advertisement effect. Two of them are acting in MBC’s Wed & Thurs drama “7 Level Civil Servant”, in the first episode, they set the record of selling out all the advertisement slots.
A representative from the drama expressed: Advertisement slots on “7 Level Civil Servant” first episode have been sold out , for the 2nd episode, it’s basically all sold as well. The advertisement market has not been good, moreover this is a lull season. Hence, after taking the 1st slot in viewership, whether it can follow up on this victory remains to be seen.”
According to the Korea Broadcast Advertising XXX, MBC drama series advertisements are each worth 13,485,000 KRW. A 70 minutes drama can have 28 advertisements. The total revenue is worth 377.58 million KRW. Up to the 2nd episode, they have collected close to 700 million KRW.
Ratings agency Nielsen results show that 7 Level Civil Servant in its first broadcast on the 23rd Jan garnered a viewership of 12.7%(Korea) less than 1% away from the leader KBS2 “Jeon Woo Chi”(13.6%). In its 2nd episode, it reached 14.5% beating “Jeon Woo Chi”(13.4%). In these 2 episodes, it fought back its competitors to take the number one position.
Choi Kang Hee through her dramas “Protect the Boss”, “My Sweet Seoul” and others became the “Rom-Com Queen”. Now, this is her first time acting together with famed “Fairytale Ratings” Joo Won. In the drama, Choi Kang Hee and Joo Won also have chemistry and work well together, creating a good atmosphere.
“7 Level Civil Servant” is a romantic story about the growth journey of NIS rookie agents. Its cast includes Choi Kang Hee, Joo Won, Ahn Nae Sang, Jang Young Nam, Kim Min Seo, Kim Soo Hyun, Hwang Chansung(2pm) and others.
Chinese translation: 糖果啦 Joo Won China site, post on 元真吧 Baidu by sympathy101953
English translation: mrdimples@soompi